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CoRE Tech: a response to the new process orientation of corporate real estate professionals November 3, 2010

Posted by Bob Cook in Financial Planning & Analysis, Lease Accounting, Profession of Corporate Real Estate.
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Next Wednesday, November 10th, I’ll be moderating a panel at the inaugural CoRE Tech event in Chicago.  The topic: “The New Corporate Real Estate Accounting Standards – Technology’s Role”. 

On the panel will be John Clark, Marketing Programs Director for TRIRIGA and Denis DeCamp, Head of Real Estate and Facilities Management for AkzoNobel.  We’ll be talking about the implications of the new accounting for  technology solutions and for process management and leadership in the corporation.

CoRE Tech is produced by Realcomm which for 12 years now has run a conference devoted to the intersection of commercial real estate, technology, automation and innovation.  According to Jim Young, CEO of Realcomm, the annual Realcomm conferences were never targeted at corporate real estate professionals, but that group of people have, nonetheless, taken an interest in and attended the conferences.  So it was decided to create “an event specifically for those individuals involved in real estate issues and operations in a corporation”.  That event is CoRE Tech.

It is interesting how much the corporate real estate profession has changed over the years.  Two decades ago it was largely about doing real estate deals and constructing buildings.  Today, the profession is more about corporate planning and process management.  The real estate and building functions continue to be important but are more and more outsourced activities.  

If you are a leader in corporate real estate now, you are involved in corporate planning and process management … and you have to get involved in managing the supporting technology.  As Jim Young says, “The structure of how companies manage real estate is likely to change with technology being at the center of organizational realignment.”

It will be interesting to see the turnout for the first-ever CoRE Tech event.  I hope to see you there.

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